Client
SellerCrowd

Deliverables
Conversion homepage

Overview
Why live and die by who and what you know, when you can skip that whole dying part? SellerCrowd is a platform exclusively for folks at advertisers, agencies, and publications to share up-to-date networking and account info. It’s all anonymous, informed, and fast-paced. Because when you’re too busy selling, there’s no time for dying.

Challenges

Starting with a utilitarian, formal voice (if only the drinks at happy hour were this stiff, man)

Needing to establish authenticity and credibility with a marketing-savvy audience

Connecting with salespeople who already have too much on their plate

Solutions

Refining the existing voice to match the target: aggressive yet somewhat casual sales bros

Layering in a sense of “we’re in this together” commiseration when talking shop

Serving up bite-sized info in a direct manner to showcase solutions and speed