https://www.keithleong.com/blog daily 0.75 2022-07-22 https://www.keithleong.com/blog/project-two-f8dh6 monthly 0.5 2019-08-22 https://www.keithleong.com/blog/project-three-9se5n monthly 0.5 2019-08-22 https://www.keithleong.com/blog/project-four-dzbm8 monthly 0.5 2019-08-22 https://www.keithleong.com/blog/project-one-w87ar monthly 0.5 2019-08-22 https://www.keithleong.com/home daily 1.0 2022-06-27 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/360de661-eb1b-4676-9738-80f6b038d5e9/KeithLeong_Cats_square.jpg Home - I’m different. Atypical, even. As someone on the autism spectrum, I’m wired differently. Like being curiously creative and great at spotting connections. While I might be hard to read sometimes, my work sure isn’t. Here’s why: my atypical approach to copywriting. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/871ebdd2-4df7-4cae-9206-c2b68b0270d1/KeithLeong_Approach_Waitomo_square.jpg Home - Like an old timey bathing suit, I cover it all. Whether it’s a website or an infographic, I take a deep dive into your brand to craft solutions for you. With my two decades of experience, you’ll get the results you want — without making any waves. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/6a9d47af-6b77-4f1c-bf52-6cfcc14dc2d0/KeithLeong_Copywriter_Contact.JPG Home I’ll make you even happier than she is with this salad. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1656350213520-7JPE739AW9FNUW3572GV/Rubicon_DoItBetter_Video_1.jpg Home https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1656350434965-9Z4B85V9MX8LCJNX6PP5/NSCS_acquisition_email.png Home https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1656350623266-YE2LN4YN9ORXG0G2UCTB/Tripadvisor_TripConnect.png Home https://www.keithleong.com/approach daily 0.75 2022-06-27 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/7da0d398-6e7f-4aff-b2ef-dbe737c99b58/KeithLeong_Approach_Sherlock.JPG Approach - I am one nosy nelly. My clients say I’m not like other writers. I really get to know your brand. Your challenges. Your audience and their challenges. I ask a lot of questions, and listen to your answers. Photo: Solving mysteries, like “Can I sneak selfies at 221B Baker Street?” It was, without a doubt, elementary. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/7dfd3378-a9d8-44cf-b80e-4707d788e1fc/KeithLeong_Approach_Lanterns.JPG Approach - I connect the dots. My curiosity sparks my creativity. I have a knack for spotting patterns, and my non-linear thinking helps me come up with ideas that others miss. These connections bring info to life, like stars forming constellations. Photo: Much dots, so wonder. Wow. Lantern festival in Chiang Mai. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/e9c939b9-fbba-41c5-9ed9-f20d746dd2c3/KeithLeong_Approach_Krabi.JPG Approach - I pair strategy with style. Left brain, right brain…why not neurodivergent brain? I’m analytical yet creative too, so I can uncover insights and how to convey them in compelling ways. Without sacrificing clarity for the sake of cleverness. Photo: I’ll find you the right path up. Unless your project is this wall, because I did not top that ledge. Not even a tiny bit. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/2c38a07b-9032-43d8-9992-e090b5224d23/KeithLeong_Approach_OnTheSpot.JPG Approach - I deliver spot-on copy. That is, on-time, on-brand, and on-message. What can I say? I get unusually into my work. Thankfully, you get something rare, too: punctual copy that sounds like you and lands just right. Photo: Too on the nose? Shucks, I was hoping you wouldn’t spot it. https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/10502b92-306b-4024-bb67-4e65068eefb7/KeithLeong_Approach_Hobbiton.JPG Approach - I put a ring on it. True partnerships take work and dedication. Good thing I’m fiercely loyal and service-minded. You and your deliverables always matter to me, because the honeymoon is never over. Photo: Hobbiton, where I am tall. I’m so loyal, Samwise made me his gardener. https://www.keithleong.com/about daily 0.75 2022-06-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg About https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1655244358095-FSXZ9M0J0J9SFRCTYAOL/LI-In-Bug.png About https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1655244539687-0BA47ZJZCNIWZLU1QCIV/KeithLeong_Resume_Headshot.JPG About https://www.keithleong.com/contact daily 0.75 2022-06-27 https://www.keithleong.com/services daily 0.75 2022-06-27 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/4ee5070e-4c64-4480-b9f3-df2983768749/SellerCrowd_VHP_1.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1655842993363-QBQTO1EB6G21ONTL1HDE/Tufts_MSIM_Brochure_002.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/b405ad6f-5448-4836-81a8-58c2f3c26cd1/TripBarometer_2013_mobilemarket.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/ada89d83-2187-4fe8-9732-e0627f210d09/RS_B2B_BrandGuidelines_abridged_011.jpg https://www.keithleong.com/portfolio daily 0.75 2022-06-27 https://www.keithleong.com/portfolio/tufts-msim monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/0d627d57-f696-4fc6-8085-bc2ca7090249/TuftsMSIM.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/21353477-dcd7-4234-9142-cd2adea9b1e1/Tufts_MSIM_Voice.jpg Portfolio - Tufts University MSIM brochure Positioning & Voice (PDF) https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/d90c0285-cd99-4ace-bd89-010965038c48/Tufts_MSIM_Brochure_002.jpg Portfolio - Tufts University MSIM brochure Brochure (PDF) https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/e5113513-e627-44df-b5fd-c31a39bf1413/Tufts_MSIM_DM_card.jpg Portfolio - Tufts University MSIM brochure Direct mail postcard https://www.keithleong.com/portfolio/tripadvisor-tripbarometer monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/de11197c-0e66-413f-b792-f97c29340318/Tripadvisor_Wall.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/b68ed7ea-ee67-4abb-9c38-8f15cb776cef/TripBarometer_2014_h1_traveling.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/6e2ea9c1-ddff-4d39-901f-37d72faed6ff/TripBarometer_2014_h1_planning.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/5dfdbe84-b5ae-4700-a2dd-0dc93b379fd4/TripBarometer_2014_h1_booking.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/571dd49b-7183-4245-b0a1-885e69cebbcc/TripBarometer_2014_h2_social.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/d7abe19a-2b12-4b64-832e-37d50c333643/TripBarometer_2014_h2_business.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/f8fd8076-42a8-45fe-bb90-5bfb3de59ba3/TripBarometer_2014_h2_millennials.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/edea78e4-5ee9-4c33-b876-25a1da3504ac/TripBarometer_2015_travel.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/90873d79-fa47-4570-8480-ca17ca128209/TripBarometer_2015_pretrip.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/f5fa5732-7cac-48eb-8b75-670bd6d6e8f7/TripBarometer_2015_posttrip.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/30cb93e7-e7c7-4a73-b9ce-4f716481dee4/TripBarometer_2013.jpg Portfolio - Tripadvisor TripBarometer infographics TripBarometer 2013 infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/1ca5987d-fded-4256-8b61-40adb564b4de/TripBarometer_2014_h1.jpg Portfolio - Tripadvisor TripBarometer infographics TripBarometer 2014 H1 infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/e841455f-321d-496a-9461-3acaf3c9f4e4/TripBarometer_2014_h2.jpg Portfolio - Tripadvisor TripBarometer infographics TripBarometer 2014 H2 infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/d16cc685-3681-4de1-840a-3f5f260e1dd8/TripBarometer_2015.jpg Portfolio - Tripadvisor TripBarometer infographics TripBarometer 2015 infographic https://www.keithleong.com/portfolio/tripadvisor-videos monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/c4a92107-16ce-468b-9e73-9b0f877d9a0f/Tripadvisor.png https://www.keithleong.com/portfolio/nscs monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/9c4f8595-f238-4d2d-a1e7-88bd5252dd10/NSCS_Chapter.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/eba49c0f-b912-4947-b44e-e5d21eddf047/NSCS_acquisition_email.png Portfolio - 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Interactions infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/7f51c85b-5545-43ee-8e0f-a2760005c64b/IVR_DoesntWantYouToKnow_8.jpg Portfolio - Interactions infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/59b42b9e-fb5c-41e9-943a-274e8cf5b77a/IVR_DoesntWantYouToKnow_9.jpg Portfolio - Interactions infographic https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/ad84214d-b819-44fc-928b-02c2edbb140f/IVR_DoesntWantYouToKnow_10.jpg Portfolio - Interactions infographic https://www.keithleong.com/portfolio/fenway-health-vaccine-trial-postcard monthly 0.5 2022-06-24 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/2a522d4a-ce3e-4b2a-a613-b80306a3cdec/FenwayHealth_Entrance.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/bc7db8ec-6ada-4cb2-841e-13d98a0e284e/FH_HIV_trial_postcard_front.jpg Portfolio - Fenway Health vaccine trial postcard Fenway Health HIV vaccine trial, front of postcard https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/b6dd356e-4812-4efa-819b-c6ae6ef44844/FH_HIV_trial_postcard_back.jpg Portfolio - Fenway Health vaccine trial postcard Fenway Health HIV vaccine trial, back of postcard https://www.keithleong.com/portfolio/rubicon-project-doitbetter-campaign monthly 0.5 2022-06-25 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/fc30ab08-e38a-48f0-8ab6-9a018042dada/RubiconProject_Wall.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/b2616372-dfd3-434f-b0d5-53f68f50cca9/Rubicon_DoItBetter_Audience.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for independent provider value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/30571f09-0f1f-4880-8725-72d8ad06f062/Rubicon_DoItBetter_Mobile.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for mobile reach value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/79a27cfc-268b-4cae-9833-3d52b95a4005/Rubicon_DoItBetter_Independence.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for independent provider value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/38d82ee0-726d-4b08-9302-9bf09faaf577/Rubicon_DoItBetter_Scale.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for global scale value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/bbfb7197-fb9b-441b-afdd-7fce4e62f083/Rubicon_DoItBetter_Transparency.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for transparency value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/6ed4facc-9eb1-431a-a24b-6c906e83ded1/Rubicon_DoItBetter_Video.jpg Portfolio - Rubicon Project #doitbetter campaign Two-frame banner for video solution value prop https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/0c7aead9-51ea-428c-94c6-cbf167829918/Rubicon_DoItBetter_AdvertisingWeek_Lander.jpg Portfolio - Rubicon Project #doitbetter campaign #doitbetter landing page (PDF) https://www.keithleong.com/portfolio/sellercrowd-visitor-homepage monthly 0.5 2022-06-25 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/67e3178b-66cb-4abe-8f77-425d41246697/SellerCrowd.png https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/4ee5070e-4c64-4480-b9f3-df2983768749/SellerCrowd_VHP_1.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 1 - hero https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/52a44810-3550-4c80-8ff3-75f5abd33f23/SellerCrowd_VHP_2.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 2 - quick stats for credibility https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/5a7b5c2b-d7cb-4cb9-9f8e-5f8f0d8b1f81/SellerCrowd_VHP_3.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 3 - self-identification https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/661af5a2-8379-4953-834c-ef3ea1337a83/SellerCrowd_VHP_4.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 4 - feature: prospecting tools https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/7b3d4082-3efd-459d-ba9a-6bb695b8cb46/SellerCrowd_VHP_5.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 5 - feature: real-time updates https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/9639110c-042e-4e72-a0af-39f9bcc64db5/SellerCrowd_VHP_6.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 6 - more features https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/9b92bae6-98fb-4229-ad54-745af2b4168c/SellerCrowd_VHP_7.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 7 - feature: job board https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/bd989220-a109-4c03-b754-da7c099c6ece/SellerCrowd_VHP_8.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 8 - testimonials for social proof https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/c85fbf89-2633-4d9b-a1c9-4934a3884ee7/SellerCrowd_VHP_9.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 9 - bracketed pricing https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/91d86cdb-ff61-4f53-896c-4a419cb2fa3c/SellerCrowd_VHP_10.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 10 - FAQs https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/e7ce0cc2-8dae-490f-b3aa-ba76dba7ed97/SellerCrowd_VHP_11.jpg Portfolio - SellerCrowd Visitor Homepage VHP section 11 - no-scroll-needed CTA https://www.keithleong.com/portfolio/realself-b2b-brand-guidelines monthly 0.5 2022-06-26 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/004f365e-535f-489e-9050-e56c804d9ecc/RealSelf.jpg https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/a4958402-e676-4dab-a06e-991214f5585c/RS_B2B_BrandGuidelines_abridged_001.jpg Portfolio - RealSelf B2B brand guidelines Voice & Copy Brand Guidelines (PDF) https://www.keithleong.com/portfolio/taboola-high-impact monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/62a630eb43d092298c0aa404/546850bc-4a7d-4c41-96f1-f9e2bb2ed725/taboola_feed.png